Brian is struggling with the choice of publishing his new book, How to Cook Polish Barbeque, as an e-book or a paperback. Brian is addressing which core marketing aspect?

a. managing the exchange function of marketing

b. developing a promotional plan

c. deciding where and how to sell the product

d. making product designs

e. pricing the product

Question

Business

Ashlyn Castillo

21 July, 02:38

Brian is struggling with the choice of publishing his new book, How to Cook Polish Barbeque, as an e-book or a paperback. Brian is addressing which core marketing aspect?

a. managing the exchange function of marketing

b. developing a promotional plan

c. deciding where and how to sell the product

d. making product designs

e. pricing the product

+3

Answers (1)

Know the Answer?

Willie Joyce · Answer 1

The question should have been:

Brian is struggling with the choice of publishing his new book, How to Cook Polish Barbeque, as an e-book or a paperback. Brian is addressing which core marketing aspect?

a. managing the exchange function of marketing

b. developing a promotional plan

c. deciding where and how to sell the product

d. making product decisions

e. pricing the product

Answer: Making product decisions

Explanation:

Brian has to make a key decision on how the final product would look like, he is faced with making a product decision. Product decision is a decision the producer makes on how a product would look like.