At the executive board meeting, Elena presents her proposal to use nontraditional distribution channels.

a. Message travels over channel

b. Sender has an idea

c. Feedback travels to sender

d. Sender encodes message

e. Receiver decodes message

Answer: Message travels over channel-A

Explanation: For effective Communication, the following steps must be considered

1. Sender has an idea

2. Sender encodes message

3. Receiver decodes message

4Feedback travels to sender.

Using the appropriate marketing channels which involves transfer of products/services from producer to consumer through functions of Specialization and division of labor, one can achieve that messages pass through appropriate channels

In using non-traditional channels the use of the Internet and mail-order channels, are employed.