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7 March, 08:56

Brown's Frozen BBQ Sandwiches are made with goat meat drenched in a sweet onion sauce. These sandwiches would not be popular in Texas, where people prefer beef, or in Miami where a mustard-based sauce is preferred. Which of the following segmentation approaches would be best for the company?

A. Demographic

B. Socioeconomic

C. Personality

D. Geographic

E. Behavioristic

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Answers (1)
  1. 7 March, 09:44
    0
    D. Geographic

    Explanation:

    Made by goat meat with Brown's Frozen (BBQ Sandwiches) with a sauce that carries sweet onions is a dish that the company will not be able to sell it in Texas and Miami because already people have there preferences. From the following given segmentation the best approach the company should choose is geographic.

    Because company has to first research geographically which part of the country loves goat meat or Brown's Frozen (BBQ Sandwiches) or a sauce that carries sweet onions, the people of that part will surely try the dish as the things they love to eat is already present in the dish, that company made.
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