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19 July, 14:46

In what stage of the consumer decision making process is Josh when he becomes concerned whether his friends will enjoy the video game he downloaded?

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  1. 19 July, 15:03
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    Post purchase evaluation

    Explanation:

    The post purchase evaluation is the stage where consumers determine whether he is satisfied or dissatisfied with the products he has purchased. The post purchase evaluation stage is referred to as the last stage in the consumer decision process and this stage determine whether the consumer will still patronize that product or not.

    Therefore Josh concern of whether his friends will enjoy the video game or not shows that he is in the stage of post purchase evaluation of the consumer decision process.
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