After identifying various market segments that her company could pursue, Lisa evaluated each segmentâs attractiveness based on size, income, and accessibility. Lisa was involved in:

A) diversification.

B) market penetration estimation.

C) situation analysis.

D) target marketing.

D) target marketing.

Explanation:

Target marketing -

It is the group of customers in the business service market, where the business aims for marketing resources and efforts.

It is a type of subset of the total market for a service and goods.

The main component of the target marketing is to evaluate the potential target.

hence, from the information of the question, Lisa is involved in D) target marketing.