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26 January, 05:33

Go-Getter, Co., is attempting to decide whether or not to launch a new $10 million advertising campaign for a product whose sales have been lagging well below its projected sales. This represents which type of decision for the organization?

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  1. 26 January, 08:05
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    The answer is: non-programmed decision

    Explanation:

    Non-programmed decisions are taken to solve unexpected problems. One of the most important functions of upper management is to make non-programmed decisions in order to solve problems that no one thought would exist.

    In Go-Getter's case, the sales department probably estimated much higher sales volumes,. When things go bad, tough decision must be made and usually upper management has to take the responsibility and make those decisions.
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