Ask Question
20 May, 23:01

29. Fiona has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide the company with information on their purchase decision factors, post-purchase evaluations, lifestyles, and future expectations for service. Fiona plans to use the Internet for

A) market segmentation

B) end-use segmentation

C) organization marketing

D) relationship marketing

+4
Answers (1)
  1. 20 May, 23:33
    0
    D) Relationship marketing

    Explanation:

    Relationship marketing is a strategy companies use to connect with their customers, build relationships and ensure loyalty. It involves engaging customers over a lengthy period to know their needs and then providing them with products or services tailored to satisfy those needs.

    By initiating a project to build a website and encouraging customers to provide certain information to the company, Fiona plans to use the Internet for "relationship marketing".
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “29. Fiona has initiated a project to establish a company website for interactive electronic commerce that encourages customers to provide ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers