While waiting in line to make a purchase at Best Buy, Joanie sees signs reminding her to visit its website for online specials and to sign up right now on her smartphone for the Best Buy Loyalty Rewards Program. Other signs remind her that Best Buy will match competitors' prices on any item it sells. This is an example of which 4E framework?

a. Excite

b. Energize

c. Experience

d. Engage

e. Educate

The correct answer is E

Explanation:

Educate is the word which is defined as teaching, train, provide intellectual, social instruction and moral to someone, which is usually at a university or at a school.

When the potential consumers who arrive at the stores or websites, the marketer have the opportunity for educating the customers regarding the offered advantage or benefits and the value proposition. Therefore, it is an example of educating the consumers.