The management of a large manufacturing company is trying to determine if
money should be spent on developing machinery that will increase
production or on advertising the company's products in order to increase
sales. Economists and sociologists have been brought in to investigate the
consequences of each choice and the potential dangers of deciding to spend
money on the development of new machinery instead of advertising. What
the economists and sociologists are doing is called a:
O
A. public service.
O
B. pro-and-con review.
O
O
C. political calculation.
D. cost-benefit analysis.
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