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25 April, 01:00

Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market?

A. product matrix

B. product line

C. product mix

D. total product offer

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Answers (1)
  1. 25 April, 03:16
    0
    Answer: Product line

    Explanation:

    A product line is a chain of related products a company has for sale in a market. The aim of producing a product line by companies, is for them to meet several consumption needs that their customers have at the same time.

    An example of a company with a product line is Apple incorporated, the company has a product line comprising of the: Iphone (mobile phone), Mac (laptop), IPad (tablet) and the IPod (music player). These products meets several purchasing needs of their customers.
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Home » Business » Which of the following refers to a group of products offered by a firm that are physically similar or are intended for a similar market? A. product matrix B. product line C. product mix D. total product offer
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