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14 January, 07:30

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads. What are two benefits Gina could derive from using responsive search ads? (Choose two.)

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  1. 14 January, 10:51
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    Answer: The options are given below:

    A. Greater flexibility

    B. Lower eCTR

    C. Less click-fraud

    D. Longer funnels

    E. Relevance

    Options A and E

    Explanation:

    Greater flexibility: In using responsive search ads, Gina will be able to construct flexible ads that will adapt to different devices. This will guarantee her more leverage to share her marketing message with potential customers.

    Relevance: Also, by using responsive search ads, Gina will be able to manage her time efficiently by providing multiple headline and description options. Google Ads will then show the most relevant combinations to her customers.
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