Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly.
This segmentation technique focuses on:
a) benefits sought
b) usage rate
c) product awareness
d) buyer intentions
e) buying condition
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Home » Business » Airlines have developed frequent-flier programs to encourage passengers to use the same airline repeatedly. This segmentation technique focuses on: a) benefits sought b) usage rate c) product awareness d) buyer intentions e) buying condition