When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged?

Planning Phase

Explanation:

Strategic marketing process deals with planning to develop and to implement operations so as to attain a competitive edge in the market over competitors.

The aspect of strategic management process that deals with conducting SWOT analysis is the planning phase it is the first phase and a very important phase in strategic marketing. It is the phase that assess the strength of the organisation, its weakness, its opportunity as well as the threat that it might face when trying to achieve its goals. This process requires an organisation to conduct a SWOT analysis, set marketing goals, determine how to manage the four p's among other things.