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18 August, 07:49

An offering is a product, service, activity, or idea:

Select one:

a. marketed by a firm but not yet available in the marketplace.

b. that is acquired but not used by consumers.

c. that is used but not acquired by consumers.

d. made available by a marketing organization to consumers.

e. that is in the marketplace but not yet accepted by consumers.

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Answers (1)
  1. 18 August, 11:25
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    Answer: Option (D)

    Explanation:

    An offering in the marketing terminology is referred to as or known as the total or final offer to a customer. An offering is also known to be more than a product, commodity or services itself and thus tends to include elements that mostly represent the additional value to the customers, these are convenient delivery, availability, quality of service or technical support.
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