Business

Kristin Wall

26 November, 08:07

Honeybees are disappearing at an alarming rate, and since they pollinate about a third of all the foods we eat, it is an important concern. That's why Ben & Jerry's launched a microsite to increase the awareness of the issue. In addition, it launched a "Twitcause" campaign on Twitter, raising $7,000 in two days. This example illustrates the positive consequences of

a. green marketing.

b. social responsibility.

c. corporate benevolence.

d. ethical responsibility.

e. economic responsibility.