Starbucks traditionally has relied on a franchising model to expand internationally. But when it came to India, the coffee chain took another approach. It allied with Tata Group, another huge international name, to create a

(a) - joint venture.

(b) - strategic alliance.

(c) - direct investment.

(d) - distribution system

(e) - indirect investment.

Question

Business

Marcus Rhodes

4 December, 11:46

Starbucks traditionally has relied on a franchising model to expand internationally. But when it came to India, the coffee chain took another approach. It allied with Tata Group, another huge international name, to create a

(a) - joint venture.

(b) - strategic alliance.

(c) - direct investment.

(d) - distribution system

(e) - indirect investment.

+4

Answers (1)

Know the Answer?

Ellis Myers · Answer 1

joint venture

Explanation:

Traditionally, Starbucks has depended on a model of the franchise to expand globally. However, when it comes to India, another approach was taken by the coffee chain. It allied with Tata Group to creat a joint venture.

A joint venture (JV) is a business deal where 2 or more parties agree to pool their money for a particular task to be accomplished. This role can be a new project or any other operation of the business.