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27 November, 12:22

Why is it important for business people, who are increasingly exposed to research results, to study marketing research?

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  1. 27 November, 14:56
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    D) All of the above

    a. So they won't take research results at face value b. So they will know how to ask the right questions about the research c. So they can determine the validity of the results

    Explanation:

    Marketing research is defined as the process of collecting, analyzing and interpreting information that can be used to develop, implement and monitor a company's marketing plan.

    Imagine if a manager received a study, he/she cannot take for granted that the study was well developed, carried out and the results were interpreted correctly. The manager must know how to evaluate if the parameters of a research are correct or if the results are valid or not.
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