You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the demographic environment E) the global environment

Question

Business

Ferrell

1 August, 00:40

You are directed to study the actors close to the company that affect its ability to serve its customers-departments within the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. What are you studying? A) the macroenvironment B) the microenvironment C) the marketing environment D) the demographic environment E) the global environment

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Answers (1)

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Jameson Mayer · Answer 1

The answer is B. Micro environment

Explanation:

The Micro environment of a firm refers to those factors that are close to the firm and that affect the firm's ability to serve its customers. It influences the organization directly.

Examples of Micro environment are internal environment of the firm, its suppliers, marketing intermediaries, customer markets, competitors, and the public.

Hence, the answer to this question is B. Micro environment