Assume you are the director of marketing for a major consumer products firm. You are directly involved in the planning process. Because of your role (job title) in the organization, when it comes to business planning, which level of planning would MOST describe your activities? A. Functional planning B. Strategic planning C. Operational planning D. Business planning E. Strategic business units (SBUs)

Question

Business

Conrad Barr

4 December, 04:58

Assume you are the director of marketing for a major consumer products firm. You are directly involved in the planning process. Because of your role (job title) in the organization, when it comes to business planning, which level of planning would MOST describe your activities? A. Functional planning B. Strategic planning C. Operational planning D. Business planning E. Strategic business units (SBUs)

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Answers (2)

Know the Answer?

Sanaa Harper · Answer 1

Functional planning

Shania Ruiz · Answer 2

Functional planning

Explanation:

Functional planing is also known as strategic planning. The functional plan is the overall strategy describing how and when the goals set in the strategic plan will be achieved. The function plan is the concrete, specific actions and timeframes of making the goal of opening that branch a reality.