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17 June, 14:15

For each of the decisions below, indicate whether the decision maker would be more likely to get information from the financial (F) or cost (C) accounting system of McDonald's (in addition, perhaps, to other information).

a. An investor is deciding whether to purchase stock in McDonald's.

b. A marketing manager at McDonald's is trying to determine whether to offer breakfast items all day long.

c. A fast-food competitor wants to compare her company's financial performance to McDonald's.

d. A labor organization representing workers at McDonald's outlets is deciding whether McDonald's is profitable enough to negotiate for pay raises.

e. An advertising manager at McDonald's is deciding what media to use for commercials based on the profitability of different demographic groups.

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  1. 17 June, 14:29
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    a) financial accounting system as this will provide with information on dividends and profitability

    b) Cost accounting system as this will provide information on costs incurred by the firm

    c) financial accounting system as this provides information on profitability

    d) financial accounting system as this will provide information on profitability of the firm to determine whether employees can get a pay rise

    e) financial accounting system as this will provide information on profitability of different dwmographic groups.
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