All of the following statements represent accurate responses to the manager's list of guidelines for the development of an effective social media marketing plan (SMM) except which one?
a. The beginning section of the plan should include an analysis of the competition's presence in social media.
b. The overview section of the plan should include compelling reasons why the plan should be adopted.
c. The executive summary section should appear first in the SMM plan.
d. The firm's current position in social media should be discussed in the overview section of the plan.
e. The budget and expected returns from the SMM initiative should be discussed in the body of the plan.
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