Top management at Prinze Auto Sales has decided to replace their traditional marketing approach with an approach that emphasizes relationship marketing. Under this new approach, Prinze's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.

Question

Business

Justus Allison

4 January, 06:33

Top management at Prinze Auto Sales has decided to replace their traditional marketing approach with an approach that emphasizes relationship marketing. Under this new approach, Prinze's salespeople will be expected to devote less time to current customers and a larger share of their time searching for new customers.

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Answers (1)

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Kendra Crosby · Answer 1

This statement is FALSE.

Explanation:

This alternative is false, because if the company wants to emphasize relationship marketing, the goal of salespeople should be to use consumer loyalty strategies, and not to spend less time with current customers and more time looking for new customers.

The central objective of relationship marketing is to be able to integrate customers with the company, so that customers are recognized and have their needs and desires met, so that there is continuous satisfaction, increased appreciation of the company and sales and revenues.