Ask Question
30 July, 10:19

A mini-calculator company saw its sales decrease over the last year and decided to launch a new marketing mix strategy to boost awareness and sales. One of the company's implemented tactics was to sell its mini-calculators through Amazon. It spent $5,000 to add new colors to their product offerings and $5,000 launching a video ad campaign. After tracking its online sales metrics, it saw a leap in sales of $20,000 in three months. What is this company's ROI on their marketing efforts?

+5
Answers (1)
  1. 30 July, 13:23
    0
    The ROI is 2

    Explanation:

    For computing the ROI we have to apply the formula which is shown below:

    = Return in terms of benefit : investment

    where,

    Return is in terms of sales which equals to $20,000

    And, the investment equals to

    = New color cost + video launching cost

    = $5,000 + $5,000

    = $10,000

    Now put these values to the above formula

    So, the answer would be equal to

    = $20,000 : $10,000

    = 2
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “A mini-calculator company saw its sales decrease over the last year and decided to launch a new marketing mix strategy to boost awareness ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers