Pitkin Enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Pitkin engages in multi-segment targeting.

a. True.

b. False.

Question

Business

Terrell Jarvis

18 October, 12:10

Pitkin Enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Pitkin engages in multi-segment targeting.

a. True.

b. False.

+1

Answers (1)

Know the Answer?

Jacoby Cabrera · Answer 1

The correct answer is letter "A": True.

Explanation:

Multi-segment targeting or market segmentation is the classification a company makes to differentiate its existing or potential customers by features such as age, gender, income or occupation. This is done to provide customers a more tailored product according to their characteristics and demands.

Pitkin Enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Pitkin engages in multi-segment targeting.a. True.b. False.

Pitkin Enterprises produces animal figurines for children and young adults. For children, it makes hard-to-break figurines that are promoted and distributed in the same manner as the delicate, porcelain ones made for young adults. Pitkin engages in multi-segment targeting.

a. True.

b. False.