Which of the following is the first step of the target market selection process? a. Determine which segmentation variables to use b. Identify the appropriate targeting strategy c. Select specific target markets d. Evaluate relevant market segments e. Develop market segment profiles

b. Identify the appropriate targeting strategy.

Explanation:

Target market selection process is part of STP (segmentation, targeting, positioning). Target markets include a group of consumers that share the same characteristics for example, age, location, income.

The various stages of target market selection are:

Identify targeting strategy

Determine segmentation variables to use

Develop profile of market segments

Evaluate market segments

Select target market