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15 October, 08:10

What occurs when a business sells directly to the customer online and cuts out the middle man? Question 3 options: a) disintermediation b) redundancy c) interdependence d) mediation

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  1. 15 October, 08:27
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    a. Disintermediation

    Explanation:

    Disintermediation -

    It refers to the method of removing the middleman or any intermediaries, from the route of any transaction process, is referred to as disintermediation.

    The intermediaries are like the any agents, brokers, wholesaler or the distributors.

    This method is used, in order to reduces the total cost of the transaction, as the middlemen won't be getting any of his or her shares.

    The method is used to created transparency in the market, as it will directly reflect the cost of any goods or services from manufacturer to the buyer.

    Hence, from the given information of the question,

    The correct option is a. Disintermediation.
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