A consumer research study conducted by Visual Effects Inc. analyzes factors, such as age, income, and stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data was collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?

Question

Business

Chandler Cole

27 November, 14:03

A consumer research study conducted by Visual Effects Inc. analyzes factors, such as age, income, and stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data was collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?

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Answers (1)

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Juliana Lowe · Answer 1

Quantitative Research

Explanation:

It is quantitative research because the research is using numerical variables (age, income, stage of a family life cycle) to find a numerical property that is relevant to consumer behaviour (the probability of purchasing a 3D television).

Probability is measured in numerical value and is the focus of many consumer quantitative studies.