Burberry makes fine raincoats, clothing, and other items, many featuring the company's distinctive plaids. Originally found only in Great Britain, Burberry has opened exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling in which classification of consumer goods? a. convenience goodsb. shopping goodsc. specialty goodsd. unsought goodse. derived goods

Question

Business

Ivan Mcguire

25 October, 22:35

Burberry makes fine raincoats, clothing, and other items, many featuring the company's distinctive plaids. Originally found only in Great Britain, Burberry has opened exclusive shops in leading cities around the world to reach customers who value its name and quality. Burberry is selling in which classification of consumer goods? a. convenience goodsb. shopping goodsc. specialty goodsd. unsought goodse. derived goods

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Answers (1)

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Alexandra Weaver · Answer 1

specialty product

Explanation:

Based on the information provided within the question it can be said that in this scenario Burberry seems to be selling a specialty product. This term refers to a product which consumers are constantly looking to purchase due to it's unique characteristics or the brand which it is associated with. Which Burberry's customer seem to value both the name (brand) and quality of their product.