What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?

Question

Business

Julianna Hansen

2 October, 04:12

What type of marketing channel would Secure Insurance use if it offers its products exclusively through door-to-door salespersons?

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Answers (1)

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Abigail Webb · Answer 1

Direct marketing channel

Explanation:

Marketing can be defined as the act of promoting business products and service to increase customer demand and thus ultimately get more sales. In order to provide a product or service from where it is manufactured or produced to the client, we need channels. Marketing channels can thus be defined as all the people, activities and processes that are needed to move the products and services from the producer to the consumer. There are two major types of marketing channels that can be utilized for this purpose, namely direct and indirect marketing channels. The choice of a marketing channel depends on the nature of the business in terms of how accessible their products are. The direct and indirect channels are discussed further below;

1. Direct marketing channel: in a direct marketing channel, the products are marketed directly to the consumer without involving a middleman. The middleman in this case can be the use of marketing agencies. Another example is also offering secure insurance exclusively through door-to-door salespersons.

2. Indirect marketing channel: this involves the marketing of goods and service through the use of an intermediary. An example of an intermediary is a marketing agency.