Nibbles Pet Food Corporation is in the process of developing its new market strategy. The marketing team has already established the company's niche - product premium, organic dog and cat food - and contracted to sell it in several high-end pet stores. The team has also determined the optimum price to create value for customers and still make a profit. What does the marketing team need to do now?

Question

Business

Pope

21 June, 13:17

Nibbles Pet Food Corporation is in the process of developing its new market strategy. The marketing team has already established the company's niche - product premium, organic dog and cat food - and contracted to sell it in several high-end pet stores. The team has also determined the optimum price to create value for customers and still make a profit. What does the marketing team need to do now?

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Answers (1)

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Mylee Walsh · Answer 1

A) Create a promotion strategy to increase customer awareness.

Explanation:

The company has already addressed 3 of the 4 marketing Ps, product, placement and price, so it is missing promotion.

Promotional strategies refers to how the company is going to make customers aware of their product and differentiate their product from the competition. Promotion ties up the other 3 Ps together into a promotional strategy, that may include: advertising, social media, email, public relations, etc.