Which of the following statements about segmenting is accurate? Multiple Choice It is the process of positioning a product in the customer's mind. It usually results in firms aiming at heterogeneous and less profitable markets. It assumes that each individual should be treated as a separate target market. It tries to aggregate individuals who have similar needs and characteristics. It is essentially a disaggregating, or "break it down," process.
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Home » Business » Which of the following statements about segmenting is accurate? Multiple Choice It is the process of positioning a product in the customer's mind. It usually results in firms aiming at heterogeneous and less profitable markets.