Which of the following is the correct sequence of steps for the science-push approach to research and development? Multiple Choice

a. Scientific discovery leads to an invention, the engineering team designs the product, it is then manufactured, and finally the marketing team promotes it.

b. Customers express an unmet need, the R&D team develops the product to meet that need, the product is manufactured, and finally the marketing team promotes the product.

c. The manufacturing team sees a way to improve a product, the engineering team redesigns it, and finally the marketing team creates awareness about the improved product.

d. The marketing team discovers a need, R&D comes up with the product concept that is refined by the engineering team, the manufacturing team then produces it, and finally the product is sold.

Question

Business

Kylie Hendricks

24 November, 07:42

Which of the following is the correct sequence of steps for the science-push approach to research and development? Multiple Choice

a. Scientific discovery leads to an invention, the engineering team designs the product, it is then manufactured, and finally the marketing team promotes it.

b. Customers express an unmet need, the R&D team develops the product to meet that need, the product is manufactured, and finally the marketing team promotes the product.

c. The manufacturing team sees a way to improve a product, the engineering team redesigns it, and finally the marketing team creates awareness about the improved product.

d. The marketing team discovers a need, R&D comes up with the product concept that is refined by the engineering team, the manufacturing team then produces it, and finally the product is sold.

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Answers (1)

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Arthur · Answer 1

a. Scientific discovery leads to an invention, the engineering team designs the product, it is then manufactured, and finally the marketing team promotes it.

Explanation:

In the science-push we start from a scientific invention. The research and development generates the product (engineering team in this case) and then it moves into the production line and commercialization

This is the opposite to demand-pull model under which the marketing team discovers a need, R&D comes up with the product concept that is refined by the engineering team, the manufacturing team then produces it, and finally the product is sold.