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5 May, 15:29

If Mom places the highest value on convenience when looking for a cup of coffee, which of the marketing mix components is she most concerned with?

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  1. 5 May, 16:26
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    PLACE

    Explanation:

    Marketing refers to the business act of promoting, selling products & services.

    Marketing Mix is are component marketing tools used by firms to achieve marketing objectives. These are prominently known as '4 Ps of Marketing'.

    4 Ps of Marketing are : Product, Place, Price, Promotion. These include [Product - Specification, Packaging], [Price - Discount & Offers], [Promotion - Publicity, Advertising], [Place - Channels, Distribution] etc.

    Mom placing highest value to 'convenience' while looking for product (coffee) seems to be most concerned about 'Place' component (based on easy accesibility linked to distribution channel feasibility).
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