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27 April, 11:15

True or False? The differentiation strategy is effective for products that are expensive, luxury consumer goods. It is not effective for common, inexpensive products such as doughnuts.

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  1. 27 April, 11:30
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    Answer: False

    Explanation:

    The given statement is false that the differentiation strategy is one of the type of approach that is used for differentiate the one company products and the services from the other companies products in the market.

    It is basically differentiated on the basis of customer perceived value and the competition in the market. The differentiated strategy is used for both the expensive and inexpensive products and it is one of the effective business strategy.

    Therefore, the given statement is false.
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