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15 January, 14:11

Apcon Mobiles Inc. is a popular cell phone manufacturing company. To acquire new customers, it decides to launch its own SIM cards in highly competitive new markets. According to Ansoff's strategic opportunity matrix, which of the following is true of Apcon Mobiles Inc.

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  1. 15 January, 16:11
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    Apcon Mobiles Inc.'s entry into new markets is likely to be risky.

    Explanation:

    As Apcon Mobiles Inc. is a popular cell phone manufacturing company. To acquire new customers, it decides to launch its own SIM cards in highly competitive new markets. Apcon don't have any experience of the SIM cards market, therefore, it will take them time in order to understand and market dynamics, consumers, and competitors and the market of SIM card is already so much competitive that chances are higher that it will be proved very risky move for Apcon, therefore, they should avoid taking this step.
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