Ask Question
BusinessBusiness
8 April, 21:27

All of the following are guidelines for developing a marketing research questionnaire except

a. sensitive questions should be asked first.

b. questions should use vocabulary respondents are familiar with.

c. questions should be sequenced appropriately.

d. questions should address only one issue at a time.

d. the layout should be professional and easy to follow.

+3
Answers (1)
  1. 9 April, 00:01
    0
    a. sensitive questions should be asked first.

    Explanation:

    When conducting marketing research, the researcher should strive to present the research as professional work. He or she must conduct themselves professionally when presenting the research documents to the respondents. The impression he or she creates in the mind of the respondents may influence the kind response he will get.

    Respondents will gauge the professionalism or seriousness of a research study based on the content and flow of questions. If the first question is sensitive, a majority of respondents will not take the research seriously. The sensitive question may be offensive to some respondents, making them abandon the research. That question may make some respondents uncomfortable and deny the study the seriousness it deserves.
Know the Answer?
Not Sure About the Answer?
Get an answer to your question ✅ “All of the following are guidelines for developing a marketing research questionnaire except a. sensitive questions should be asked first. ...” in 📙 Business if there is no answer or all answers are wrong, use a search bar and try to find the answer among similar questions.
Search for Other Answers
You Might be Interested in
Sometimes an economy cannot grow because of external factors, such as lack of skilled labor. poor infrastructure. low domestic demand. low demand for exports.
Answers (2)
Fritz Evans is the owner and operator of Be-The-One, a motivational consulting business. At the end of its accounting period, December 31, 2018, Be-The-One has assets of $395,000 and liabilities of $97,000.
Answers (1)
Which of the following is an advantage of a sole proprietorship?
Answers (1)
Consider the following cost curve for a firm in a competitive industry where the market price equals $150. C = one third q cubed plus 6 q plus 1 comma 500. What is the firm's marginal cost (MC) ? MC = q squared plus 6.
Answers (1)
According to many consumer advocates, you should not furnish your apartment by going to a "rent-to-own" company because the cost of renting-to-own is much more expensive than the cost of buying. true or false?
Answers (1)
New Questions in Business
Explain what is meant by market research.
Answers (1)
Jean, a restaurant critic, publishes a review in a national daily that the sandwiches served at his friend's deli are usually not fresh. Tom, the owner of the deli, notices a significant decrease in customers after the review gets published.
Answers (1)
Why did the Soviet Union experience many surpluses and shortfalls? A) The labor force wasn't well educated B) The cold climate made farming hard C) Central planners could not manage every detail D) The country depended on imports to obtain resources.
Answers (1)
A hospitality operation has sales revenue of $462,000 with variable cost averaging 44%. Fixed costs are $188,000. The owner wants a net income after tax of $50,400 based on a tax rate of 28%. a.
Answers (1)
True or false fdr was eager to use deficit spending to end the economic crisis.
Answers (1)
Home » Business » All of the following are guidelines for developing a marketing research questionnaire except a. sensitive questions should be asked first. b. questions should use vocabulary respondents are familiar with. c.
Sign Up Forgot Password?