Tipco Computer Company decided to market its tablet computers to preschoolers, even though the tablets were better suited for much older children. This potentially unethical activity takes place during the control phase of the strategic marketing planning process.

True or False?

False

Explanation:

Potential ways of delivering the 4 Ps and potential target markets are identified in the implementation phase, not the control phase.

The first thing that must be dealt with during the implementation phase is determining the who, where, when and how we are going to achieve our objectives.