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19 January, 10:50

Paddle Paradise, Inc. sells 2,000 canoes per year at a sales price of $ 460 per unit. It sells in a highly competitive market and uses target pricing. The company has calculated its target full product cost at $ 810,000 per year. Fixed costs are $ 320,000 per year and cannot be reduced. What is the target variable cost per unit assuming units sold are equal to units produced?

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  1. 19 January, 10:59
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    Target variable cost per unit of Paddle Paradise, Inc. is $245 per canoe

    Explanation:

    From the question, we have the following information:

    Projected Units sold = Projected Units produced = 2,000 canoes;

    Targeted total costs of production = $810,000;

    Total fixed cost = $320,000;

    To compute the targeted total variable costs of 2,000 canoes:

    Targeted total variable cost = Targeted total production cost - Total fixed cost = $810,000 - $320,000 = $490,000;

    To compute the targeted variable cost per canoe as followed:

    Targeted variable cost per canoe = total variable cost / number of canoe produced = $490,000 / 2,000 = $245 per canoe.

    Thus, Paddle Paradise, Inc.'s targeted variable cost per canoe is $245.
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