Interview Example:
• Client is a leading food company that wants to develop a fresh prepared meal business
• Trend among consumers is toward fresher food with no artificial preservatives or coloring
• Consumers are currently purchasing $5 0 billion of frozen meals-trendis toward more upscale products
• A fresh meal plate combining a protein, vegetable and starch is delicately arranged in a sealed plastic dome package
• Nitrogen gas flushing is used to extend shelf life
• Product is currently in limited consumer test at $5 50 to $850 per meal
• Shelf life of product is 14 days - product will spoil in 21 dayspotentially causing food poisoning
• Client wants to know if they can make money in this business
• Client wants to know if the market is big-
how will they keep competition out?
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