A disadvantage of using the Web to communicate with potential customers is that it does not offer the cost savings of mass media.

False

Explanation:

Remember, the word mass media encompasses the use of the internet or web to communicate information.

The cost savings of the web sprangs from digital media which is a form of mass media.

Therefore, a company using the Web to communicate with potential customers is achieving cost savings through a form of mass media called the digital media.