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10 September, 10:37

Market segmentation: Group of answer choices a. is always best done based on gender differences. b. assumes that most submarkets can be satisfied by the same marketing mix. c. is the same thing as positioning. d. tries to identify homogeneous submarkets within a product-market

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  1. 10 September, 11:01
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    d. Tries to identify homogeneous sub-markets within a product-market

    Explanation:

    Market segmentation tries to identify homogeneous sub-markets within a product-market. In market segmentation, we try to identify the homogeneous parts in the market, which means customers having the same characteristics based on their geography, demography, psychography and behavioral characteristics. The main logic behind segmentation is that an organization can't serve each and every single customer in the market, they do not have that much resources and expertise as well, therefore they divide the large heterogeneous market into smaller homogeneous parts and chunks in order to serve them better and successfully
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