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22 June, 14:51

Customers learn to trust companies that consistently demonstrate good behavior. Those same companies can lose this position with one socially irresponsible activity.

a) true

b) false

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Answers (1)
  1. 22 June, 18:32
    0
    Answer: True.

    Explanation:

    A business brand earns a customer's trust gradually with time, by consistency and honesty on the part of the business brand. This customer trust can easily be lost, if the business brand is engaged in even a little scandal or reckless act.
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