Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Jamie when she had this realization?

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10 October, 10:05

Jamie goes shopping with a friend and notices her friend's durable ripstop nylon wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Jamie when she had this realization?

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Roy West · Answer 1

Problem recognition stage of the consumer purchase decision process was Jamie when she had this realization.

Explanation:

The problem recognition stage in the customer necessary leadership procedure has been mostly viewed as the occasion or trigger that starts a buy choice. It is the antecedent of all purchaser started exercises, for example, pre-buy data search, assessment, and decision forms, going before any exchange.

Before a buyer can ever happen, the client must have the motivation to accept that what they need, where they need to be, or how they see themselves or a circumstance as to where they are. The longing is similar to the real world - this introduces an issue for the consumer.