Hilton Hotels has diversified its lodging brands by adding Curio Collection, Tapestry Collection, and Canopy by Hilton, properties that offer stylish, distinctive decors and personalized services that appeal to young professionals seeking distinctive lodging alternatives. Managers can enhance the differentiation of these new brands based on all of these value drivers except
A. pursuing continuous quality improvement.
B. striving for innovation and technological advances.
C. striving to create superior product features, design, and performance.
D. seeking out low-quality inputs.
E. increasing the intensity of marketing, brand building, and sales activities.
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