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14 January, 17:18

What strategy involves adapting products and their marketing strategies to national markets to suite local preferences?

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  1. 14 January, 18:45
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    Answer: Multinationals strategy

    Explanation: In simple words, multinational strategy refers to the advertising strategy under which a company promote its products and services all around the world.

    However the promotion techniques and tools that the company uses differentiates from country to country. As every country have different social, political and environmental factors, advertisement and promotion are done in a way that the local audience can relate to it.

    For example - Pepsi and coke operate their business in more than 150 countries and have different promotional slogans for each of them.
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