Kroger Supermarkets changes its ads constantly to describe new products it has for sale and different price specials it offers.

Which medium would be the least logical choice for placement of its messages?

billboard (outdoor)

direct mail

radio

magazines

The correct answer is letter "B": direct mail.

Explanation:

To make sure specials information is delivered on time, companies should not use direct mailing as a means of advertisement. Usually, mailing arrives at the destination from one (1) week and on which makes difficult for consumers to catch promotions on time, when stock for the products may not be available anymore.