Digicon Inc. is a firm with mindshare in the category of digital cameras. With reference to this information, which of the following statements is true regarding the firm?
a. The digital cameras manufactured by the firm are the cheapest in the market.
b. The firm offers the widest range of digital cameras.
c. The marketing plan employed by the firm is the best in the industry.
d. The digital cameras manufactured by the firm are seen as the standard for competitors to match.
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