When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms like Procter and Gamble use data collected by IRI to allocate scarce marketing resources. What data are not collected at retail checkout counters?

Question

Business

Kenneth Patterson

19 February, 21:48

When customers have their groceries scanned at the supermarket checkout counter, the data are collected and processed by tracking services such as IRI's InfoScan. Consumer product firms like Procter and Gamble use data collected by IRI to allocate scarce marketing resources. What data are not collected at retail checkout counters?

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Answers (1)

Know the Answer?

Leyla Nguyen · Answer 1

The correct answer is letter "E": household demographics.

Explanation:

Information Resources, Incorporated (IRI) is a company that provides consumers, shoppers, and retailers analysis based on packaged purchases. IRI is worldwide well-known for its InfoScan Review which semiannually provides the most relevant information on consumer markets. IRI's infoscan tracks product bar codes to determine the goods' number of sales or coupons and free samples redemptions.

Thus, household demographics are not tracked with IRI's infoscan system.