Threadbare Industries is a new high-end textile company that has raised sufficient capital from multiple sources. It is planning to use its capital to purchase certain assets. Which of the following assets will be the most difficult for Threadbare Industries to acquire using its capital?

Brand name

Explanation:

A brand name is a name (usually a proper noun) applied by a manufacturer or organization to a particular product or service.

A brand name may be used and protected as a trademark. In writing, however, it's not usually necessary to identify trademarks with the letters TM