A company is determining the best way to get its products to its customers. The management is comparing the transporting, warehousing, and materials handling aspects of selling its products in retail stores, company-owned stores, and franchise outlets. This company is primarily focusing on which aspect of the marketing mix?

Question

Business

Oswaldo Lewis

13 September, 03:34

A company is determining the best way to get its products to its customers. The management is comparing the transporting, warehousing, and materials handling aspects of selling its products in retail stores, company-owned stores, and franchise outlets. This company is primarily focusing on which aspect of the marketing mix?

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Answers (1)

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Ian Novak · Answer 1

This company is primarily focusing on the place aspect of the marketing mix.

Explanation:

The marketing mix is a marketing strategy tool that refers to the set of actions that a company uses to promote its brand or product in the market. The 4Ps that make up a marketing mix are Price, Product, Promotion and Place.

In the marketing mix, the process of moving products from the producer to the intended user is called place. It is how a company's product is bought and where it is bought. This movement could be through a combination of distributors, wholesalers and retailers.